One from many
The problem with Google
Google has a fault in its longer term business strategy.
I am not intending a pun here, however it is fairly punny.
Google along with the entire Silicon Valley USA, coined in January 1971, have a fairly bleak outlook at some point in the future. Not to be a doomsday prophet, just pragmatic. It seems to me that Silicon Valley companies, may need disaster recovery procedures that go well behind the realms of infrastructure and data and enter the realm of personnel.
Being situated approximately 13.65 km (8.48 miles) from the San Andreas Fault along with the rest of Silicon Valley, must lead one to speculate that at some point in the future, we are going to indeed see just how effective Silicon Valley's disaster recovery plans are. It is also fair to assume that if a "one big" does hit, then all the Silicon Valley company's will be looking to replace some of those very special staff they have attracted.
It would definitely be on my mind were I to be one of those unfortunate fortunates that have found themselves in the centre of the technology revolution. However, that said when the day does come when Google goes offline, whether that be virtually or physically, it is fair to speculate that this centre of technology, Silicon Valley, which has been the Rome of the technological revolution, like Rome before it, will fall and a new ascendency will emerge. Perhaps in China or India. Silicon Valley may be consigned to the pages of history as I honestly wonder if any of these companies have personnel disaster recovery plans? God imagine working for a company that had a personnel disaster recovery plan....
I think that if a company like Google, with their motto, should seriously consider relocating their operations to a less hazardous area. The fact is that the next "big one" is coming and southern California is even higher risk, would lead one to believe that some of the most ingeniuos and creative people in the world today, would consider this a factor in their future.
I honestly wonder at times about how ingenious we can be while being so short-sighted at the same time. Especially when we have already succeeded.
Google is not going to be around forever, its nerve centre sits 8.5 miles from the San Andreas Fault line (as is the rest of Silicon Valley).
Rome will fall.

